SEO and content marketing both play their role in website ranking. You can use both of these strategies to get the desired outcome. This article will talk about the combination of SEO strategy with content marketing to come up with a collaborative SEO plan.
What is Content Marketing?
It is all about creating and distributing content in the form of blogs, videos, and ebooks to attract specific audiences. Sometimes your content can help the audience in some way, while in some instances, it will be for entertainment purposes.
For a small business startup, the content should be practical to address the pain, and gain of the target audience. For example, if yours is an interior design company, you must publish content regarding modern kitchens and their decoration. Such content can attract new homeowners, and they may contact the company early.
What is SEO?
Search engine optimization (SEO) is all about improving the website’s ranking organically in the engine result page. SEO ensures that your website should come on the first page whenever any customer searches for your offerings. SEO usually comprises on-page and off-page optimization, keyword research, competitor analysis, etc.
Content Marketing and SEO
Marketing is effective when you reach the audience at the right time at the right place. This implies you must remain on the search engine’s first page when your audience seeks help or guidance. By the combination of content marketing and SEO, you can come up with productive content. You can ensure that your content comes at the right moment when the user searches for it.
It’s true that the other means of spreading content are through social media and native advertising. But SEO has its own importance. It conveys your brand information to the customers when they really need it and search for it online.
How to Make your Content Found on Google
Well! You have two options for this.
- Publish the content on authorized websites where it can rank automatically because of the host site’s authority.
- Build your own authority and content published on that.
Here, option 1 is easy. The company can come up with well-researched content and post it on a reputed website. It won’t require any external link or anything else. The content and the website on which it is published are enough to rank the article well.
Option 2 is a bit difficult, as your website may not come under authoritative websites. So there are two tasks that you must perform to rank your website. Firstly, create high-quality content that can rank higher. Secondly, you must have a well-optimized website that can drive engagement. Finally, you need to gain authority over your site and the content.
Both options have their pros and cons.
Publishing on a third-party website can rank faster. Building your website and driving traffic over there may take time, but you will have control over all the aspects.
How SEO Supercharges Content Marketing
If your content is ranking well on search engines, it will automatically drive traffic to your website. This will result in brand awareness, excellent engagement, and ultimately profitable customer actions. If your content is present at the right time at the right place without spending on cost per click, then this implies you have achieved marketing gold right there.
How Content Marketing Supercharges SEO
Inserting quality outbound links on your website can surely boost its ranking with time. Once you start following all the ethical practices of SEO and optimize it properly, you can improve your website ranking. This implies your content, or, we can say, article ranking, will also improve with such efforts.
SEO vs. Content Marketing
Well! It is hard to decide which one is better. Both SEO and content marketing have their own roles, and both are important for website ranking. Through SEO, you can get the website and content in front of your audience. With quality content, you can build authority and improve SEO. You must think about the collaboration of both strategies rather than silos.
Bottom Line
SEO and content marketing collaboration works well when you want to expand your business geographically. Once you reach your geographical audience, you can make efforts to increase brand awareness and engagement without spending much.